Awario
Boolean-grade social listening at a budget price
Entry price
$29/mo annual ($49 monthly)
Typical annual
$348 - $4,788
Free trial
Yes, no card required
Contract
No (month-to-month available)
About Awario
Awario is a listening-first tool that puts capabilities normally reserved for mid-market platforms — full Boolean search, API access and white-label reporting — on its cheapest plan. Plans differ by capacity alone: topics, monthly mentions and seats. There is no feature ladder, which makes it unusually easy to price. The trade-off is analytical depth: sentiment is three-way positive/negative/neutral, there is no emotion or intent classification, and no image recognition. Awario also ships a lead-generation module that surfaces mentions expressing buying intent for a product category.
Full specification
Pricing & Model
- Entry price
- $29/mo annual ($49 monthly)
- Median annual cost
- $348 - $4,788
- Pricing model
- Transparent tiers, ~40% off annual
- Free trial
- Yes, no card required
- Contract required
- No (month-to-month available)
- Overage pricing
- No per-mention overage — upgrade tier
Searches / Topics / Queries
- What they call it
- Topics (alerts)
- Entry tier limit
- 3 topics, unlimited keywords each
- Mid tier limit
- 15 topics, unlimited keywords each
- Enterprise limit
- 100 topics, unlimited keywords each
- Boolean support
- Full, on every tier including entry
Mentions / Results
- Counting method
- Monthly mentions + stored mentions per topic
- Entry tier
- 30,000/mo (5,000 stored per topic)
- Mid tier
- 300,000/mo (15,000 stored per topic)
- Enterprise tier
- 1,000,000/mo (50,000 stored per topic)
- Historical lookback
- 5,000-50,000 stored mentions per topic
Users & Seats
- Entry tier users
- 1 user
- Mid tier users
- 10 users
- Enterprise users
- Unlimited
- Extra seat cost
- Not sold separately — upgrade tier
Key Features
- Sentiment analysis
- Positive / negative / neutral
- Emotion detection
- No
- Intent classification
- Lead-generation module only
- Entity extraction
- Basic — influencers and sources
- Image recognition
- No
- Webhooks
- No native webhooks; Slack and email alerts
- API access
- Yes, on every tier
- Publishing tools
- No
- News / media coverage
- News, blogs and wider web included
- Language support
- Global coverage; sentiment strongest in English
- Interface languages
- EN only
Best For
- Primary audience
- Small teams, freelancers and agencies who need real Boolean control and an API but cannot justify a mid-market contract. A natural first upgrade from Google Alerts, and the usual value benchmark against Brand24 and Mention.
Similar platforms
Other social listening & media monitoring tools, cheapest published price first.