dima (thedar.ai)
Arabic-first monitoring built for TikTok and Snapchat in the Gulf
Entry price
Custom quote — no published pricing
Typical annual
Not disclosed by vendor
Free trial
Demo, then setup in under 48 hours
Contract
Annual expected
About dima (thedar.ai)
dima is an Arabic-first media monitoring and listening platform aimed at agencies and enterprises in the GCC, claiming 97% accuracy across dialects, slang and Franco-Arabic. Its source mix reflects where Gulf audiences actually are: TikTok and Snapchat sit alongside X, Facebook, Instagram and LinkedIn, with online publications, print, TV, radio and Google Maps reviews also covered. Image and video analysis is part of the offer. Onboarding is fast by enterprise standards — the vendor quotes account setup in under 48 hours after a demo — but no pricing is published.
Full specification
Pricing & Model
- Entry price
- Custom quote — no published pricing
- Median annual cost
- Not disclosed by vendor
- Pricing model
- Quote-only after demo
- Free trial
- Demo, then setup in under 48 hours
- Contract required
- Annual expected
- Overage pricing
- Negotiated per contract
Searches / Topics / Queries
- What they call it
- Monitors / topics
- Entry tier limit
- Contracted
- Mid tier limit
- Contracted
- Enterprise limit
- Contracted (50M+ mentions at enterprise scale)
- Boolean support
- Yes, Arabic-aware
Mentions / Results
- Counting method
- Contracted mention volume
- Entry tier
- Contracted
- Mid tier
- Contracted
- Enterprise tier
- 50M+ at enterprise scale (vendor figure)
- Historical lookback
- Contracted historical window
Users & Seats
- Entry tier users
- Contracted per seat
- Mid tier users
- Contracted per seat
- Enterprise users
- Contracted per seat
- Extra seat cost
- Negotiated
Key Features
- Sentiment analysis
- Arabic sentiment, 97% claimed accuracy
- Emotion detection
- Yes
- Intent classification
- Not published as a separate model
- Entity extraction
- Yes, Arabic-tuned
- Image recognition
- Yes — image and video analysis
- Webhooks
- Not published
- API access
- Available — contact for terms
- Publishing tools
- No
- News / media coverage
- Online, print, TV, radio and Google Maps reviews
- Language support
- All Arabic dialects, slang and Franco-Arabic
- Interface languages
- EN, AR
Best For
- Primary audience
- GCC agencies, PR firms, F&B brands and multinationals whose Gulf audiences live on TikTok and Snapchat — coverage most global platforms treat as secondary.
- Regional focus
- GCC and wider MENA
Similar platforms
Other social listening & media monitoring tools, cheapest published price first.