Keyhole
Hashtag, campaign and influencer analytics, now part of Muck Rack
Entry price
~$179/mo (unverified)
Typical annual
~$2,148 - ~$11,988 (unverified)
Free trial
14 days (reported)
Contract
No (reported month-to-month)
About Keyhole
Keyhole measures hashtags, campaigns and influencer performance across Instagram, X, TikTok, YouTube and Facebook, organised around "trackers" rather than mention volumes — you buy the number of things you want to watch. Muck Rack acquired it in 2024 and has been folding its social listening into the wider PR platform, though Keyhole continues to sell on its own. Its natural buyer is a campaign or influencer marketing team that wants clean reporting on a defined set of hashtags and accounts, not open-ended brand listening.
Full specification
Pricing & Model
- Entry price
- ~$179/mo (unverified)
- Median annual cost
- ~$2,148 - ~$11,988 (unverified)
- Pricing model
- Tiers by number of trackers
- Free trial
- 14 days (reported)
- Contract required
- No (reported month-to-month)
- Overage pricing
- Add trackers or upgrade tier
Searches / Topics / Queries
- What they call it
- Trackers
- Entry tier limit
- 3 trackers
- Mid tier limit
- 10 trackers
- Enterprise limit
- Unlimited trackers
- Boolean support
- Limited — keyword and hashtag driven
Mentions / Results
- Counting method
- Trackers, not monthly mention volume
- Entry tier
- Scoped by tracker
- Mid tier
- Scoped by tracker
- Enterprise tier
- Scoped by tracker
- Historical lookback
- Not published
Users & Seats
- Entry tier users
- Not published per tier
- Mid tier users
- Not published per tier
- Enterprise users
- Not published per tier
- Extra seat cost
- Not published
Key Features
- Sentiment analysis
- Yes
- Emotion detection
- No
- Intent classification
- No
- Entity extraction
- Influencers, hashtags and accounts
- Image recognition
- No
- Webhooks
- Not published
- API access
- Available on higher tiers
- Publishing tools
- No
- News / media coverage
- Limited — social-first
- Language support
- Multilingual collection; English-strongest analysis
- Interface languages
- EN only
Best For
- Primary audience
- Campaign, event and influencer marketing teams that need hashtag and account analytics with tidy reporting, and PR teams already inside the Muck Rack ecosystem.
Similar platforms
Other social listening & media monitoring tools, cheapest published price first.