BuzzSumo
Content discovery and PR outreach, with alerts as the tier variable
Entry price
$199/mo
Typical annual
$2,388 - $11,988
Free trial
Free trial offered; length not published
Contract
No, except Enterprise (annual only)
About BuzzSumo
BuzzSumo answers a different question from most tools here: not "what is being said about us" but "what content performs and who covers this beat". Searches are unlimited on every plan, so tiers are separated by monitoring alerts (2 to 50), seats (1 to 30) and how far back the archive reaches (two to five years). The PR & Comms tier adds a journalist database and outreach, and the Suite tier adds YouTube analysis. API access is reserved for Enterprise, which is annual-billing only. Treat it as complementary to a listening tool rather than a replacement.
Full specification
Pricing & Model
- Entry price
- $199/mo
- Median annual cost
- $2,388 - $11,988
- Pricing model
- Four transparent tiers, discount on annual
- Free trial
- Free trial offered; length not published
- Contract required
- No, except Enterprise (annual only)
- Overage pricing
- No overage — searches are unlimited
Searches / Topics / Queries
- What they call it
- Alerts and searches
- Entry tier limit
- 2 alerts, unlimited searches
- Mid tier limit
- 10 alerts, unlimited searches (Suite)
- Enterprise limit
- 50 alerts, unlimited searches
- Boolean support
- Yes, with advanced content filters
Mentions / Results
- Counting method
- Alerts, not mention volume
- Entry tier
- Unlimited searches, 2 alerts
- Mid tier
- Unlimited searches, 10 alerts
- Enterprise tier
- Unlimited searches, 50 alerts
- Historical lookback
- 2 to 5 years by tier
Users & Seats
- Entry tier users
- 1 user
- Mid tier users
- 10 users (Suite)
- Enterprise users
- 30 users
- Extra seat cost
- Not sold separately — upgrade tier
Key Features
- Sentiment analysis
- Limited — engagement metrics lead
- Emotion detection
- No
- Intent classification
- Question Analyzer surfaces intent-shaped queries
- Entity extraction
- Authors, journalists, domains and topics
- Image recognition
- No
- Webhooks
- Slack integration from the PR & Comms tier
- API access
- Enterprise only ($999/mo, annual billing)
- Publishing tools
- No — discovery and outreach, not scheduling
- News / media coverage
- Very strong — content, articles and journalist data
- Language support
- Multilingual content index
- Interface languages
- EN only
Best For
- Primary audience
- Content marketing and PR teams researching what to publish and whom to pitch. Best used alongside a listening platform, not instead of one.
Similar platforms
Other pr & media relations tools, cheapest published price first.