Mynewsdesk

Nordic all-in-one PR platform: newsroom, distribution, journalist database, monitoring

PR & Media Relations All-in-One Mid-Market PR/Media Europe Media Database

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Entry price

Essential from €220/month: 4 press releases a year, 1 brand monitored, 1 newsroom market

Typical annual

Not disclosed; only the Essential floor (€2,640/year) is published

Free trial

10 days; Essential can then be bought monthly inside the tool

Contract

Essential is monthly and cancellable anytime; the larger plans are scoped with sales

Partially verified, some figures estimated Checked Aug. 5, 2026

See the vendor's pricing page

About Mynewsdesk

Mynewsdesk is a Stockholm PR platform, founded in 2003 and owned by Norway's DN Media Group since 2008, that bundles a hosted newsroom, press release distribution, a journalist database the vendor puts at one million contacts, and media monitoring into one subscription. The Nordic footprint is the substance: the site ships in Swedish, Norwegian, Danish, German and English, and most of its 4,000-plus customer organisations sit in those markets. Monitoring claims 230,000+ sources across 222 countries, audio and video transcription the vendor rates at under 5% error, and coverage of podcasts, radio, TV, YouTube and TikTok. Pricing is unusually half-open: an Essential plan from €220 a month buys a thin ration (four press releases a year, one brand monitored, one newsroom market) and can be bought monthly in-tool after a ten day trial, while the PR Distribution and Media Monitoring plans that carry the real product are quote-only. Treat the marketing numbers with care: "100% precision" and "100% relevant mentions, no spam" are claims no monitoring engine can literally honour.

Full specification

Pricing & Model

Entry price: Essential from €220/month: 4 press releases a year, 1 brand monitored, 1 newsroom market
Median annual cost: Not disclosed; only the Essential floor (€2,640/year) is published
Pricing model: Subscription: self-serve Essential, plus quote-based PR Distribution and Media Monitoring plans, bundled or separate
Free trial: 10 days; Essential can then be bought monthly inside the tool
Contract required: Essential is monthly and cancellable anytime; the larger plans are scoped with sales
Overage pricing: Not published. Essential caps releases and brands; anything beyond goes through sales

Searches / Topics / Queries

What they call it: Mentions / press releases
Entry tier limit: Essential: 4 press releases a year, 1 brand monitored, 1 newsroom market, basic analytics
Mid tier limit: PR Distribution: unlimited releases, multi-market newsrooms, full journalist database (quote-only)
Enterprise limit: Media Monitoring plan adds Boolean, podcasts, radio, TV, YouTube, TikTok and brand reports (quote-only)
Boolean support: Keyword and Boolean searches, listed on the Media Monitoring plan

Mentions / Results

Counting method: Mentions per monitored brand; Essential monitors a single brand
Entry tier: One brand monitored; no mention cap published
Mid tier: Not published; scoped with sales
Enterprise tier: Not published; scoped with sales
Historical lookback: Not published

Users & Seats

Entry tier users: Not published
Mid tier users: Not published
Enterprise users: Not published
Extra seat cost: Not published

Key Features

Sentiment analysis: Automated sentiment and context analysis on each mention
Emotion detection: Not offered
Intent classification: Not offered
Entity extraction: Key topics and competitor benchmarking in reports; entity extraction not documented
Image recognition: No, audio and video are transcribed to text; no logo or image recognition
Webhooks: Not documented; delivery is email reports and real-time alerts
API access: Not documented publicly
Publishing tools: Yes, the core of the product: hosted newsroom, press release publishing and distribution
News / media coverage: 230,000+ sources across 222 countries: news sites, blogs, social, podcasts, radio, TV, YouTube and TikTok (vendor figures)
Language support: Multilingual monitoring including audio and video transcription; site and UI in Swedish, Norwegian, Danish, German and English
Interface languages: EN, SV, NO, DA, DE

Best For

Primary audience: Nordic and DACH comms teams and PR departments that want the newsroom, the press release pipe, the journalist contacts and the monitoring under one roof, and are prepared to negotiate the price of everything beyond the entry plan with a salesperson.
Regional focus: Nordics first (Sweden, Norway, Denmark), then DACH and the UK, from Stockholm