Prezly

PR CRM, email pitching and branded newsrooms; news monitoring costs extra

PR & Media Relations Mid-Market PR/Media Publishing-Focused Self-Serve Europe Media Database

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Entry price

€100/mo billed annually (Essential: 1 user, 1 site, up to 5,000 contacts)

Typical annual

€3,000/yr (Standard at €250/mo billed annually), before the monitoring add-on

Free trial

14 days, no credit card; each monitoring tracker also starts with its own 14-day trial

Contract

Monthly or annual; annual billing takes 20% off the monthly rate

Verified against vendor pricing page Checked Aug. 5, 2026

See the vendor's pricing page

About Prezly

Prezly is PR CRM and newsroom software from Leuven, Belgium: contact management, personalised email pitching and campaigns, branded online newsrooms, and analytics that tie earned coverage back to the story it came from. Be clear about what the monitoring half is: coverage is logged by hand, imported from a third-party tracker, or picked up by an Opoint-powered add-on that watches online news across a claimed 235,000 sources in 150 languages, at €150/mo for the first tracker and €20/mo for each additional one, on top of the plan. There is no social listening, no sentiment, and no print or broadcast. Also no journalist discovery database: you bring your own contacts, a deliberate design choice that separates it from Prowly or Muck Rack. Pricing is published: Essential at €100/mo billed annually (1 user, 1 site, up to 5,000 contacts), Standard at €250/mo (2 users, 10,000 contacts, own sending domain, white-label sites, auto-translations), Enterprise on a custom quote. The trial runs 14 days without a card, and the developer story is genuinely good: full API, webhooks and open-source newsroom themes.

Full specification

Pricing & Model

Entry price: €100/mo billed annually (Essential: 1 user, 1 site, up to 5,000 contacts)
Median annual cost: €3,000/yr (Standard at €250/mo billed annually), before the monitoring add-on
Pricing model: Flat plan subscription (Essential, Standard, Enterprise); media monitoring sold separately per tracker
Free trial: 14 days, no credit card; each monitoring tracker also starts with its own 14-day trial
Contract required: Monthly or annual; annual billing takes 20% off the monthly rate
Overage pricing: Contacts capped per plan (5,000 then 10,000); monitoring at €150/mo for the first tracker, €20/mo each additional

Searches / Topics / Queries

What they call it: Trackers / coverage
Entry tier limit: Essential: 1 user, 1 site, up to 5,000 contacts, sending from a Prezly address
Mid tier limit: Standard: 2 users, 10,000 contacts, own sending domain, white-label sites, auto-translations
Enterprise limit: Enterprise: custom limits, premium onboarding, 24/7 support and live training
Boolean support: A tracker is a set of keywords and terms; Boolean syntax is not documented

Mentions / Results

Counting method: Plans meter contacts, users and sites, not mentions; monitoring is priced per tracker
Entry tier: No mention cap; monitoring is a separate per-tracker add-on
Mid tier: No mention cap; monitoring is a separate per-tracker add-on
Enterprise tier: Custom
Historical lookback: Not published

Users & Seats

Entry tier users: 1
Mid tier users: 2 included
Enterprise users: Custom
Extra seat cost: Not published on the pricing page

Key Features

Sentiment analysis: Not offered
Emotion detection: Not offered
Intent classification: Not offered
Entity extraction: Monitored mentions are auto-linked to author and outlet, and new CRM contacts are created from them
Image recognition: Not offered
Webhooks: Yes, webhooks plus a webhook management API
API access: Full REST API with OAuth, a TypeScript SDK on npm, and open-source newsroom themes
Publishing tools: Yes, the core product: branded newsrooms, a story editor and email campaigns
News / media coverage: Online news via the Opoint add-on (claimed 235,000 sources, 220 countries); no print, broadcast or social
Language support: Monitoring covers 150 languages (Opoint); newsroom localisation and auto-translations from Standard up
Interface languages: EN

Best For

Primary audience: In-house comms and brand PR teams that pitch from their own contact lists, want a permanent branded newsroom rather than campaign microsites, and are happy to buy news monitoring as an add-on or keep their existing tracker. Not for teams whose first need is social listening or journalist discovery.
Regional focus: Global, from Leuven, Belgium; strongest footprint in Europe