HubSpot AEO Grader

HubSpot has done two things here that nobody else in this category has. First, the AEO Grader is genuinely free and needs no account — paste your brand in and see what ChatGPT, Perplexity and Gemini say about you, scored out of 100. Second, the ongoing product costs $50 a month and, in HubSpot's own words, requires no HubSpot subscription. That is half the price of the cheapest dedicated tracker and a fifth of Scrunch, from a vendor with more distribution than the rest of the category combined. Read the score carefully though, because its weighting tells you what it is actually measuring: sentiment is 40 of the 100 points, presence quality and brand recognition 20 each, and share of voice just 10. That means the grade answers "does AI speak well of us" much more than "does AI mention us at all" — a brand barely present in AI answers can still score respectably if the few mentions are warm. Set that against a Profound or Otterly visibility percentage and you are comparing two different questions. Useful as a free first look and a cheap ongoing pulse; not a substitute for prompt-level tracking.