Profound

The category leader in AI answer tracking, priced per surface

AI Visibility / LLM Mention Tracking AI-Powered Enterprise AI Visibility Self-Serve

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Entry price

$99/month (Starter, billed yearly) — ChatGPT only

Typical annual

$4,788/year at Growth ($399/mo), the first multi-engine tier

Free trial

Free trial on the Growth plan; demo elsewhere

Contract

Annual billing quoted (two months free versus monthly)

Verified against vendor pricing page Checked July 30, 2026

See the vendor's pricing page

About Profound

Profound is the best-funded pure-play in AI visibility, and the one most buyers shortlist first. It tracks what answer engines say about your brand, which sources they cite when they say it, and how you place against competitors inside those answers — plus agent analytics for the crawlers now reading your site on the models' behalf. The rate card is fully public, which is more than most of this category manages, and it rewards reading closely. The $99 Starter tier covers ChatGPT and nothing else: one surface, one seat, one region, one language, no exports. Three engines — ChatGPT, Perplexity and Google AI Overviews — start at $399, and reaching the full nine means Enterprise. Both self-serve tiers lock you to a single region and language, so multi-market brands end up talking to sales whatever their prompt volume. If you only care about ChatGPT and only in one market, $99 is real value. If you are here because AI answers are fragmenting across surfaces, budget for $399 upward.

Full specification

Pricing & Model

Entry price: $99/month (Starter, billed yearly) — ChatGPT only
Median annual cost: $4,788/year at Growth ($399/mo), the first multi-engine tier
Pricing model: Tiered by answer engines, prompts, seats and agent credits
Free trial: Free trial on the Growth plan; demo elsewhere
Contract required: Annual billing quoted (two months free versus monthly)
Overage pricing: Not published — prompt and credit ceilings are per tier

Searches / Topics / Queries

What they call it: Prompts / responses / agent credits
Entry tier limit: Starter: 50 prompts, 1,500 responses/mo, 1 engine, 1 seat
Mid tier limit: Growth: 100 prompts, 9,000 responses/mo, 3 engines, 3 seats
Enterprise limit: Enterprise: up to 9 engines, custom prompt volume, SSO and SOC 2
Boolean support: Not applicable — prompt-based, not Boolean query-based

Mentions / Results

Counting method: Unique prompts multiplied by responses sampled per month
Entry tier: 1,500 responses/month
Mid tier: 9,000 responses/month
Enterprise tier: Custom
Historical lookback: Not published

Users & Seats

Entry tier users: 1 seat
Mid tier users: 3 seats
Enterprise users: Custom
Extra seat cost: Not published

Key Features

Sentiment analysis: Yes — sentiment of brand mentions inside AI answers
Emotion detection: Not documented publicly
Intent classification: Not documented publicly
Entity extraction: Yes — brand and competitor entities within answers
Image recognition: Not applicable to this category
Webhooks: Not documented publicly
API access: Enterprise only — not on Starter or Growth
Publishing tools: No
News / media coverage: No — this tracks AI answers, not news or social
Language support: One language on Starter and Growth; multi-language on Enterprise
Interface languages: EN

AI Visibility Tracking

AI surfaces tracked: ChatGPT only (Starter); +Perplexity, AI Overviews (Growth); up to 9 (Enterprise)
Prompts tracked: 50 prompts / 1,500 responses; 100 / 9,000; custom — 1 region and language below Enterprise
Citation analytics: Yes — which sources the model cited when naming the brand
Competitor share of voice: Yes — share of voice against competitors inside answers
Content recommendations: Yes — recommendations, not measurement alone
AI crawler analytics: Yes — agent analytics, metered in credits (100/mo Starter, 400/mo Growth)

Best For

Primary audience: Brands treating AI answers as a channel to be managed rather than watched, with budget above $399/month and either a single-market focus or the scale to justify an enterprise contract for multi-region tracking.
Regional focus: Global, though self-serve tiers are locked to one region