Semrush AI Toolkit

AI visibility bundled into an SEO subscription you may already have

AI Visibility / LLM Mention Tracking AI-Powered All-in-One Mid-Market AI Visibility Self-Serve

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Entry price

$117.33/month annual (SEO plan, $139 monthly) — AI tracking included in plans

Typical annual

$1,982/year at Starter ($165.17/mo annual), the first tier with a stated prompt allowance

Free trial

Free trial available on Semrush plans

Contract

No — monthly available; annual discounts apply

Verified against vendor pricing page Checked July 30, 2026

See the vendor's pricing page

About Semrush AI Toolkit

Semrush no longer sells AI visibility as an add-on — it is built into the subscription plans, which changes the buying question entirely. If your team already pays Semrush for keyword and rank work, AI search tracking arrives at no extra cost, with 50 prompts tracked daily across multiple LLMs from the $165 Starter tier and 200 a day at Advanced. Set that against Profound charging $399 for three engines, and for a lot of marketing teams the dedicated tools stop making sense. Where the argument turns back the other way is depth. Semrush does not publish which models it queries, gives no prompt figures for two of its four tiers, and does not offer the citation analytics, AI crawler logs or persona modelling the specialists build their pricing around. So the sensible read is: if AI answers are one thing you monitor among many, this is almost certainly enough and effectively free. If AI answers are the thing you are being measured on, it is not. One disclosure worth carrying into any comparison: Semrush also owns Prowly, listed separately in this catalogue.

Full specification

Pricing & Model

Entry price: $117.33/month annual (SEO plan, $139 monthly) — AI tracking included in plans
Median annual cost: $1,982/year at Starter ($165.17/mo annual), the first tier with a stated prompt allowance
Pricing model: Bundled into subscription tiers — NOT a separate per-domain add-on
Free trial: Free trial available on Semrush plans
Contract required: No — monthly available; annual discounts apply
Overage pricing: Not published for the AI tracking component

Searches / Topics / Queries

What they call it: Prompts tracked daily
Entry tier limit: SEO $117.33/mo annual — prompt allowance not published
Mid tier limit: Starter $165.17/mo annual — 50 prompts tracked daily; Pro+ $248.17/mo
Enterprise limit: Advanced $455.67/mo annual — 200 prompts tracked daily
Boolean support: Not applicable to the AI component; full keyword tooling elsewhere in the suite

Mentions / Results

Counting method: Prompts tracked daily, scaling by subscription tier
Entry tier: Not published
Mid tier: 50 prompts daily (Starter)
Enterprise tier: 200 prompts daily (Advanced)
Historical lookback: Per plan; extensive historical data across the suite

Users & Seats

Entry tier users: Per Semrush plan seat allowances
Mid tier users: Per Semrush plan seat allowances
Enterprise users: Per Semrush plan seat allowances
Extra seat cost: Semrush charges for additional users; AI-specific seat pricing not published

Key Features

Sentiment analysis: Yes — brand sentiment within AI answers
Emotion detection: Not documented publicly
Intent classification: Search intent tooling exists across the suite
Entity extraction: Yes — brand and competitor mentions within answers
Image recognition: Not applicable to this category
Webhooks: Not documented publicly
API access: Semrush API exists; AI Toolkit endpoint coverage not published
Publishing tools: Content tooling across the wider suite, not in the AI component
News / media coverage: No — this tracks AI answers and search, not news or social
Language support: Not published for the AI component
Interface languages: Multiple — Semrush ships a localised interface

AI Visibility Tracking

AI surfaces tracked: Multiple LLMs — Semrush does not enumerate which on the pricing page
Prompts tracked: 50 prompts/day (Starter) to 200/day (Advanced); SEO and Pro+ allowances not published
Citation analytics: Not documented as a distinct feature
Competitor share of voice: Yes — competitive visibility is core to the Semrush model
Content recommendations: Yes — via the wider content and SEO toolkit
AI crawler analytics: Not documented publicly

Best For

Primary audience: Marketing and SEO teams already inside Semrush, for whom AI visibility is one signal among many rather than the reason for the budget line — and who would rather not add a fifth vendor to do it.
Regional focus: Global