Otterly.ai

AI visibility from $29 with unlimited seats on every tier

AI Visibility / LLM Mention Tracking AI-Powered Budget SMB-Friendly AI Visibility Self-Serve

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Entry price

$29/month (Lite), or $25/month billed annually

Typical annual

$1,920/year at Standard ($160/mo annual), the tier with API and Agent Analytics

Free trial

Yes — free trial for new users

Contract

No — monthly available; annual saves 15%

Verified against vendor pricing page Checked July 30, 2026

See the vendor's pricing page

About Otterly.ai

Otterly.ai is the value entry to AI visibility tracking, and its pricing is built on one decision that separates it from everything else in the category: every tier, including the $29 one, comes with unlimited team members. Profound sells one seat at $99. Otterly gives a whole department access for less. What you pay for instead is prompt volume — 15 prompts at Lite, 100 at Standard for $189, 400 at Premium for $489, with extra hundreds available at $99 each. Everything is tracked daily across four surfaces: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. That surface list is worth pausing on, because it does not grow as you spend more. Claude, Google AI Mode and Gemini are paid add-ons at every tier, so upgrading buys you more prompts, not more coverage. Standard is where the platform becomes properly useful — API access, MCP access and Agent Analytics all appear there, along with 5,000 GEO URL audits a month. There is a free trial, and annual billing takes 15% off.

Full specification

Pricing & Model

Entry price: $29/month (Lite), or $25/month billed annually
Median annual cost: $1,920/year at Standard ($160/mo annual), the tier with API and Agent Analytics
Pricing model: Tiered by prompt volume; seats unlimited at every tier
Free trial: Yes — free trial for new users
Contract required: No — monthly available; annual saves 15%
Overage pricing: +100 prompts for $99 on Standard and Premium

Searches / Topics / Queries

What they call it: Search prompts / GEO URL audits
Entry tier limit: Lite: 15 prompts, 4 surfaces, daily tracking, unlimited seats
Mid tier limit: Standard: 100 prompts, API, MCP, Agent Analytics, 5,000 audits/mo
Enterprise limit: Premium: 400 prompts, 10,000 audits/mo; Enterprise adds SSO
Boolean support: Not applicable — prompt-based, not Boolean query-based

Mentions / Results

Counting method: Search prompts tracked daily across the four included surfaces
Entry tier: 15 prompts tracked daily
Mid tier: 100 prompts tracked daily
Enterprise tier: 400 prompts tracked daily; custom on Enterprise
Historical lookback: Not published

Users & Seats

Entry tier users: Unlimited
Mid tier users: Unlimited, plus unlimited workspaces
Enterprise users: Unlimited, plus unlimited workspaces
Extra seat cost: None — unlimited team members on every tier including $29 Lite

Key Features

Sentiment analysis: Yes — brand sentiment within AI answers
Emotion detection: Not documented publicly
Intent classification: Not documented publicly
Entity extraction: Yes — brand and link mentions within answers
Image recognition: Not applicable to this category
Webhooks: Not documented publicly
API access: Yes on Standard and above — plus MCP access. Not on Lite.
Publishing tools: No
News / media coverage: No — this tracks AI answers, not news or social
Language support: Not gated by tier; specific language list not published
Interface languages: EN

AI Visibility Tracking

AI surfaces tracked: ChatGPT, Google AI Overviews, Perplexity, MS Copilot — same 4 at every tier; Claude, Gemini and AI Mode are add-ons
Prompts tracked: 15 / 100 / 400 prompts tracked daily; +100 for $99 above Lite
Citation analytics: Yes — link and source citations within AI answers
Competitor share of voice: Yes — brand share of voice against competitors
Content recommendations: GEO URL audits — 5,000/mo Standard, 10,000/mo Premium
AI crawler analytics: Agent Analytics on Standard and above; not on Lite

Best For

Primary audience: Small teams and agencies who want the whole department watching AI answers without a per-seat bill — and anyone testing the category before committing, since $29 buys a real working tool rather than a trial.
Regional focus: Global