Shadow

Shadow is the only product in this catalogue that watches conventional media, social, search rankings and AI answers in the same place. Everything else in the AI visibility tier tracks chatbots and stops; everything in the listening tier tracks news and social and ignores AI. Shadow covers tier-1 and tier-2 press, LinkedIn, X, Instagram, TikTok and Reddit, keyword and intent-term rankings, and share of voice plus citation share across ChatGPT, Claude, Gemini, Perplexity and Grok. If you are trying to work out whether to bolt an AI tracker onto an existing listening contract or replace both, this is the one product that makes replacing both a real option. It also behaves differently from a dashboard: it drafts content, builds calendars and writes pitches for your team to approve, which is why it calls itself a communications operating system rather than a monitoring tool. That suits comms teams who want output more than analysts who want data. HubSpot, Amazon, Netflix, OpenAI, Airbnb and Etsy are on the client wall, against a claim of 250+ clients. There is a seven-day free trial and no published pricing of any kind — including no usage rates, despite what you may have read.