Emplifi
Enterprise social and CX suite with listening as a paid add-on
Entry price
From $1,249/mo (Social Marketing Essential)
Typical annual
$14,988 - $29,988+ published; rest quoted
Free trial
No — demo only
Contract
Annual
About Emplifi
Emplifi, formed from Socialbakers and Astute, sells three product lines — Social Marketing, Social Care and Social Commerce — each on an Essential / Advanced / Intelligent ladder. Only Social Marketing publishes prices, from $1,249/mo, so the entry point is high compared with the listening-first tools it competes against. Crucially, social listening is not bundled into any published tier: it is an add-on available across the range, alongside extras such as AI query summarisation and crisis spike alerts. Buyers evaluating Emplifi for listening should price the add-on explicitly rather than assume it comes with the platform.
Full specification
Pricing & Model
- Entry price
- From $1,249/mo (Social Marketing Essential)
- Median annual cost
- $14,988 - $29,988+ published; rest quoted
- Pricing model
- Value-based, not per seat; listening is an add-on
- Free trial
- No — demo only
- Contract required
- Annual
- Overage pricing
- Negotiated per contract
Searches / Topics / Queries
- What they call it
- Queries (listening add-on)
- Entry tier limit
- Not included — listening is an add-on
- Mid tier limit
- Add-on, scoped per contract
- Enterprise limit
- Add-on, scoped per contract
- Boolean support
- Yes, within the listening add-on
Mentions / Results
- Counting method
- Contracted volume within the add-on
- Entry tier
- N/A — add-on required
- Mid tier
- Contracted
- Enterprise tier
- Contracted
- Historical lookback
- Contracted, within the listening add-on
Users & Seats
- Entry tier users
- Not seat-based — value-based licensing
- Mid tier users
- Not seat-based
- Enterprise users
- Unlimited team controls on Intelligent
- Extra seat cost
- N/A — not licensed per seat
Key Features
- Sentiment analysis
- Yes, across marketing, care and commerce
- Emotion detection
- Limited
- Intent classification
- Yes, in Social Care routing
- Entity extraction
- Yes, plus AI object detection on Intelligent
- Image recognition
- AI Image Scoring and Object Detection
- Webhooks
- Enterprise integrations, negotiated
- API access
- Intelligent tier
- Publishing tools
- Yes — full publishing and approval workflows
- News / media coverage
- Via the listening add-on
- Language support
- Multilingual
- Interface languages
- Multiple
Best For
- Primary audience
- Enterprise social teams that want publishing, care and commerce on one platform and treat listening as a supporting capability rather than the reason to buy.
Similar platforms
Other social listening & media monitoring tools, cheapest published price first.