Muck Rack

Journalist database, monitoring and pitching, priced per user behind a sales call

PR & Media Relations Enterprise PR/Media AI Visibility Custom Pricing Only Media Database

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Entry price

Custom quote, no published pricing

Typical annual

Not disclosed by vendor

Free trial

Demo only, no self-serve trial or signup

Contract

Annual per third-party contract data; the vendor states no terms publicly

Vendor discloses no pricing Checked Aug. 5, 2026

See the vendor's pricing page

About Muck Rack

Muck Rack is PR software built around a journalist database maintained by automated collection plus human verification, with media monitoring across online news, print, broadcast, podcasts and newsletters layered on top, then pitching, press release distribution and reporting that ties outreach to coverage. Two things to know before the demo. First, much of the interesting material sits behind the top plan or a separate cheque: print and broadcast monitoring, social listening, press release distribution, the API and Generative Pulse (its tracker for brand citations inside ChatGPT, Gemini and Claude) are all add-ons, and the API and Generative Pulse are Premier-only. Second, the social listening is Keyhole, which Muck Rack acquired in 2024 and which has its own entry in this catalogue. No pricing is published anywhere: three plans each for brands and agencies (Starter, Standard, Premier), every one behind a sales conversation, sold per user on annual contracts. Third-party contract data puts real-world spend well into five figures. The natural cross-shops are Cision and Meltwater, both equally opaque on price.

Full specification

Pricing & Model

Entry price: Custom quote, no published pricing
Median annual cost: Not disclosed by vendor
Pricing model: Quote-only, per user, annual; monitoring modules sold as add-ons
Free trial: Demo only, no self-serve trial or signup
Contract required: Annual per third-party contract data; the vendor states no terms publicly
Overage pricing: Not published; add-on modules are priced separately per contract

Searches / Topics / Queries

What they call it: Coverage / alerts
Entry tier limit: Starter: individuals, limited media list exports, self-led onboarding
Mid tier limit: Standard: podcast monitoring, full exports, AI journalist recommendations
Enterprise limit: Premier: Generative Pulse, curation engine, custom dashboards, API eligibility
Boolean support: Search spans database and coverage; Boolean syntax not documented on the pages checked

Mentions / Results

Counting method: Per-user licence; scope set by plan tier and paid add-on modules
Entry tier: No public mention caps; scope set by plan and add-ons
Mid tier: No public mention caps; scope set by plan and add-ons
Enterprise tier: No public mention caps; scope set by plan and add-ons
Historical lookback: Not published

Users & Seats

Entry tier users: Not published; user count is the pricing factor the vendor names
Mid tier users: Not published
Enterprise users: Not published
Extra seat cost: Not published; every quote is rebuilt around the user count

Key Features

Sentiment analysis: Entity-level sentiment: NLP on Starter and Standard, AI-powered on Premier
Emotion detection: Not offered
Intent classification: Not offered
Entity extraction: Automatic tagging by competitor, spokesperson and theme, plus brand prominence scoring
Image recognition: Not offered; coverage matching is text and transcript based
Webhooks: Email and Slack alerts; webhooks not documented
API access: Yes, but as a paid add-on restricted to Premier customers
Publishing tools: Press release distribution as a paid add-on; no social publishing
News / media coverage: Online news, print, broadcast, 75,000+ podcast transcripts, newsletters and social
Language support: Global coverage claimed; no supported language list is published
Interface languages: EN

Best For

Primary audience: In-house comms teams and PR agencies that live in earned media: finding and pitching journalists, proving coverage to executives, and increasingly tracking what AI assistants say about the brand. Buyers here are almost always cross-shopping Cision and Meltwater, and none of the three will quote a price without a call.
Regional focus: Global from New York; European media intelligence added via the Ruepoint acquisition