CARMA

Analyst-led media measurement with its own staff in the Gulf and Asia

PR & Media Relations Enterprise PR/Media Broadcast Monitoring Custom Pricing Only MENA Market Research

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Entry price

Custom quote, no published pricing

Typical annual

Not disclosed by vendor

Free trial

No trial and no self-serve signup. A demo is arranged through the sales team

Contract

Annual licences and measurement retainers, sold by account teams; no monthly option published

Vendor discloses no pricing Checked Aug. 5, 2026

See the vendor's pricing page

About CARMA

CARMA is a media intelligence firm rather than a listening tool, and it sells the analyst as much as the software. Founded in 1984 and now run out of Dubai under founder Mazen Nahawi, it fields 23 offices, correspondents in 40 countries and more than 700 monitoring and insight staff on its own figures, which is why its Arabic and Asian coverage holds up better than global vendors who resell a regional partner feed. Nine of those offices are in MENA, from Casablanca to Doha. Monitoring spans print, broadcast, online and social in 105+ languages, and now includes what ChatGPT, Claude, Gemini, Perplexity and Copilot say about you. The platform, CARMA Insight, comes in two licences: Standard is automated capture, Professional adds human curation, paywalled sources such as the Financial Times, and breaking news alerts. Noor, an AI analyst launched in May 2026, drafts reports inside the platform. On AVE, CARMA is unusual: it still computes one per article because clients ask, while its own co-managing partner wrote AMEC's case against the metric. No pricing is published anywhere.

Full specification

Pricing & Model

Entry price: Custom quote, no published pricing
Median annual cost: Not disclosed by vendor
Pricing model: Annual licence for CARMA Insight (Standard or Professional), plus scoped analyst and research work
Free trial: No trial and no self-serve signup. A demo is arranged through the sales team
Contract required: Annual licences and measurement retainers, sold by account teams; no monthly option published
Overage pricing: Not published. Volume, markets and channels are fixed in the licence

Searches / Topics / Queries

What they call it: Coverage / articles
Entry tier limit: Standard licence: automated capture across online, print, broadcast and social
Mid tier limit: Professional licence: adds human curation, paywalled content and breaking news alerts
Enterprise limit: Measurement and consultancy: analyst-written reports, reputation studies and primary research
Boolean support: Yes, the help centre documents Boolean for searching coverage and for automated tagging

Mentions / Results

Counting method: Articles: one per online, print, broadcast or social item captured
Entry tier: Scoped by market, channel and search brief, not by a published cap
Mid tier: Scoped by market, channel and search brief, with curated content on top
Enterprise tier: Scoped by market, channel and search brief across the full engagement
Historical lookback: Not published

Users & Seats

Entry tier users: Not published
Mid tier users: Not published
Enterprise users: Not published
Extra seat cost: Not published

Key Features

Sentiment analysis: Automated in the platform, analyst-reviewed in the written reports and briefings
Emotion detection: Not documented
Intent classification: Not documented
Entity extraction: Coverage is broken down by brand, topic, spokesperson and message through tagging and analysis
Image recognition: Not documented. OCR digitises print pages, but no logo or image recognition is claimed
Webhooks: Not documented
API access: Not documented publicly. Delivery is the Insight platform, a mobile app, newsletters and alerts
Publishing tools: No, monitoring, measurement and research only
News / media coverage: Print, broadcast and streaming (TV, radio, podcasts, YouTube), online news and wires, social, blogs and forums, plus answers from ChatGPT, Claude, Gemini, Perplexity and Copilot
Language support: 105+ languages including non-Latin scripts, gathered by in-market teams rather than resold third-party feeds
Interface languages: EN

Best For

Primary audience: Senior communications teams, government entities and multinationals that need multilingual print and broadcast coverage in markets a self-serve tool reads badly, the Gulf and Asia above all, and want the analysis written by people against an AMEC style evaluation framework rather than dropped out of a dashboard.
Regional focus: Global, with unusual depth across MENA and Asia from in-market offices